The windows phone 7 is an example of great craftsmanship, not only when it comes to the technology but also looking at it as a piece of well designed software. When I say well-designed, I’m talking about not only the user interface, which is smartly and entirely set in Segoe WP, but also something else that makes it stands miles above many other phones/applications that have been seen in the recent times – It’s animations and transitions.
I could go on talking about why it takes an edge above the iPhone and Nokia, having used it for a considerably long time now but this post is limited to discussing only (and only) the animations of this wonderful phone. Let’s take a look.
Making a strong statement about the beauty of animations in a device (or for that matter, even a movie) would be a little vague and unsubstantiated without talking about it in the reference of the principles of traditional animation, laid out as (almost) rules by Disney in their book The Illusion of Life: Disney Animation.
The book and its principles have become generally adopted, and have been referred to as the “Bible of the industry.” In 1999 the book was voted number one of the “best animation books of all time” in an online poll. Though originally intended to apply to traditional, hand-drawn animation, the principles still have great relevance for today’s more prevalent computer animation. [Thank you, wikipedia]
I’ll describe here, what I saw in the WP7, as examples of a brilliant use of most of these principles:
1. Squash & Stretch

2. Exaggeration

3. Arcs


4. Anticipation

5. Secondary Action

6. Follow through & Overlapping action

7. Solid Drawing

8. Slow in & Slow out

9. Staging

10. Timing
In general, notice how the menus and items move around, appear and disappear in the WP7 interface. This is calculated timing for the perfect viewing experience.
11. Straight Ahead vs Pose to Pose
I couldn’t notice any examples of this principle. Could you?
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